Celigo, the intelligent automation platform built for AI, today announced significant customer momentum with ecommerce brands, retailers, distributors, and manufacturers. As peak shopping season approaches, these companies are using Celigo to automate mission-critical processes including order-to-cash, EDI, and ERP integrations that process high transaction volumes and cannot afford downtime. As operational complexity grows, many are now extending that same foundation to adopt AI across their business.
The urgency to adopt AI is not without risk. Gartner predicts more than 40% of agentic AI projects will be cancelled by 2027 due to cost, governance and operational gaps. New research from MIT Technology Review Insights, conducted in partnership with Celigo, found that 90% of companies with AI workflows fully in production are already using an integration platform, and those with enterprise-wide platforms are five times more likely to draw on diverse data sources. Customers on Celigo are building a foundation that automates mission-critical processes first, in order to expand and scale into AI.
“AI adoption success depends on the ability to integrate, orchestrate, and govern the underlying systems and workflows,” said Jan Arendtsz, founder and CEO of Celigo. “Without a unified foundation, AI becomes a series of siloed experiments rather than a scalable engine for growth. That complexity is most acute in ecommerce, where storefronts, ERPs, trading partners, and customer systems must work in concert, in real time, at peak volume.”
Evolving From Integration to Enterprise Orchestration
Twisted X, a Texas-based footwear company, has been using Celigo’s integration platform since 2018. What began as a focused integration project has grown into a company-wide orchestration strategy, connecting their ERP, online storefronts, customer support, and a network of EDI trading partners into a single governed platform.
Over the past 18 months, Twisted X made a strategic decision to consolidate EDI management onto Celigo’s B2B Manager, moving away from fragmented third-party providers. As an early adopter and beta tester, the company has served as a design partner, providing product feedback that has directly shaped the platform’s development. The team is now actively developing AI workflow capabilities to further automate operations, as well as expanding into data ingestion use cases.
“What started as a focused integration project has become the orchestration backbone for our entire business,” said Thomas Chow, CIO of Twisted X. “Celigo gives us the platform to connect every system, automate our most complex B2B trading partner relationships, and now with the AI capabilities in the platform, we see real opportunity to enhance our workflows and leverage the latest AI models — all from one governed layer.”
Building the Operational Foundation for AI
SpotHopper, a restaurant technology and marketing platform serving independent restaurants nationwide, turned to Celigo to rebuild its operational foundation after rapid growth exposed critical gaps in its order-to-cash process. By standardizing on Celigo, SpotHopper eliminated billing errors affecting more than 1,000 customers, reduced deposit reconciliation from three to four days to approximately five minutes, and saved an estimated 40 to 60 finance hours per month.
With that foundation in place, the company expanded into AI-driven workflows and cut QBR preparation time from 45 minutes to three minutes per account. “QBR preparation is part of our daily workflow. What once took 45 minutes per account now takes about three minutes with Celigo. That’s extremely valuable to our team,” said Cory Benton, VP of Customer Success of SpotHopper. For additional details, read the full case study.
B2B Automation for Omnichannel Commerce
Outdoor Research, the Seattle-based outdoor gear brand, partnered with Celigo to take back control of its EDI operations after years of depending on two legacy, managed vendors that limited visibility, required manual processing of order changes, and made even simple fixes a weeks-long process routed through external support.
By centralizing EDI management on Celigo’s B2B Manager, the company eliminated both legacy vendors and migrated its 20 retail trading partners, including Dick’s Sporting Goods and Elastic, onto a single, self-managed platform integrated directly with Microsoft Dynamics 365 F&O. The team can now fully automate B2B processes end-to-end, make changes without vendor dependency, and onboard new trading partners faster through reusable integration flows. For further information, read the full case study.
To learn more about how Celigo provides the unified commerce platform needed for AI at scale, visit Celigo’s ecommerce automation solutions page, or get started right away with a complimentary peak season readiness kit at: celigo.com/peak-ready/.
About Celigo
Celigo puts intelligent automation in the hands of every team, unifying workflows from the predictable to the fully agentic in a single platform through a first-of-its-kind natural language interface. The platform is recognized by G2 as #1 in iPaaS and a Leader in API Management, API Marketplace, and EDI and is the only vendor named a 2025 Gartner® Peer Insights™ Customers’ Choice for iPaaS. Learn more at: celigo.com.
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